Summary
A revamped fragrance discovery experience
Problem
Despite the kiosk's aim to support uncertain perfume shoppers, users felt uninspired and excluded.
Solution
Game-like digital experience that ignites user engagement, data insights and sales opportunities.
5
New Data-Driven Features
100%
Client Approval Rate
83%
Edit-Free Meetings
Context
In retail, our client noticed a common issue: The uncertainty in perfume shopping
Market research found young adults view fragrances as essential style accessories, but often felt overwhelmed, unsure where to start, and hesitant to seek help.
Photos by Pomander Tech.
Problem
Roadblocks to user engagement and business growth
User Pain Points
Uninviting and Daunting Process
The plain interface layout was perceived as a linear and overwhelming step-by-step quiz, making the process feel like an uninviting task rather than a fun activity.
Confusion and Non-Inclusivity
Users feel confused and unrepresented by the literal imagery used in the quiz, leading to cognitive load and discouragement from continuing the interaction.
Business Impact
Less Engagement, Less Data
The uninviting interface and confusing imagery result in decreased user engagement, drop-offs, and a loss of valuable data for partner marketing strategies.
Missing Sales Opportunities
The kiosk redirects users to the perfume brand's page and prompts sensitive billing data entry. This causes uncertainty and distrust, resulting in missed sales and hindered partnerships.
How might we charm and assist users in their scent discovery journey?
Game-feel Experience
Exciting Navigation
Playful Interactions
Solution
Introducing your new perfume adventure
1. Guided navigation
Assisted journey and custom categories
Don't know where to start? We got you. Navigate with ease with customizable categories - Your Scent, Your Say.
2. Explore scents detail
Decode scents for confident choices
Wondering what a "spicy" scent is? Explore scent descriptions to demystify aromas and confidently choose your perfume match.
3. Scan perfume's website
Effortlessly secure your signature scent
No more hassles at the kiosk! Quickly send perfume details to your phone for easy, private purchase completion.
Reflection
Project Takeaways
Fresh ideas can come from unlikely places
By drawing inspiration from game interfaces, I identified key patterns and tactics to add a fun game feel to the project.
Sensory visuals for better user experience
When tackling visuals for complex concepts (e.g. ocassion, gender), going too literal risks confusion and negative user experiences.
Turning constraints into opportunities
Despite purchase constraints (e.g. POS systems), I leveraged QRs and emails for a streamlined journey, also enabling data collection and community building.
